Phuket-rooted · App growth focused

Attribution that survives privacy updates

Panel Forgehub trains marketers, analysts, and product leads to map install pathways without chasing vanity last-click stories.

Open flagship course See the Attribution Lab

38 live cohort seats last quarter

4.3 average course rating from alumni

12 Southeast Asia app brands mentored

6 hrs typical weekly study cadence

Programs

Courses built around real measurement friction

Preview three pathways — from first instrumentation decisions to partner readout rituals your leadership will trust.

Marketing dashboard with charts

Flagship · 7 weeks

Attribution Architecture for App Growth

Design measurement stacks that reconcile MMP signals, store analytics, and creative tests.

Course details
Person holding a smartphone

Workshop · 3 weeks

Install Path Sketching

Map paid, organic, and referral journeys before you write a single tracking plan.

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Team collaborating around a laptop

Team lab · 4 weeks

Partner Readouts that Stick

Turn ambiguous multi-touch outputs into narratives agencies and product can act on.

Browse courses

Why teams stay

We teach the awkward middle of measurement

Most playbooks stop at “connect your MMP.” We dig into conflicting timestamps, delayed postbacks, and creative tests that refuse to align with revenue.

Lessons mix Thai marketplace examples with global privacy constraints so your model travels when you expand.

How we teach

What you practice

  • Window selection without magical thinking
  • SKAN conversion value schemes you can defend
  • Incrementality checks that fit small budgets
  • Reporting language executives actually reuse

Voices

Alumni on what shifted after class

★★★★☆

After the “Attribution Architecture” module on conversion values, our UA lead finally stopped treating MMP dashboards as gospel. We still argue about windows — that’s healthy — but the arguments have evidence now.

— Mira S., growth lead, Bangkok

The partner readout templates from week five cut our agency meetings almost in half. Mild caveat: you need clean event naming first or the templates expose the mess.

— Client in fintech, Chiang Mai

★★★★★

Short and specific: the Install Path Sketching exercises made our creative brief sheet make sense.

— Arun · Phuket

More reviews & case notes

From the desk

Fresh notes on Marketing Attribution for Apps