About
We teach measurement as a craft, not a dashboard tour
Panel Forgehub started in Phuket with a simple irritation: imported attribution playbooks ignored how Thai app users actually discover products.
Mission
Help product and growth teams practice Marketing Attribution for Apps with intellectual honesty — naming uncertainty, documenting assumptions, and choosing actions that survive the next privacy update.
Pedagogy
Sessions alternate between critique and build. You bring anonymized screenshots from your stack; facilitators refuse to let “the MMP said so” end the discussion. Homework is applied to your live product whenever possible, with safety rails for confidential data.
We favor short live blocks and asynchronous critiques so teams across Bangkok, Chiang Mai, and remote hubs can participate without empty calendar theater.
Community
Alumni stay in a moderated forum focused on measurement incidents — broken postbacks, sudden organic spikes, partner disputes. It is not a lead-gen channel. Office hours rotate through our Phuket studio when instructors are on island.
Student journey
- Clarify the decision you need numbers to support.
- Enter a course or lab matched to that decision.
- Ship an artifact: taxonomy, SKAN map, or readout template.
- Return for alumni critiques when the market shifts again.