Blog

Field notes on attribution

Practical writing for people who ship apps and still have to explain the numbers.

Measurement · 9 min

Multi-touch without the mythology

How to use weighted models when your volume is honest about noise.

Local context · 7 min

Channel quirks that break templates shipped from elsewhere.

Privacy · 8 min

A shared checklist before you lock conversion values.

Windows · 6 min

Stop inheriting seven-day defaults that ignore your purchase lag.