Attribution Architecture for App Growth
End-to-end design of measurement systems: events, MMP configuration, privacy constraints, and executive storytelling.
Open syllabusCourse catalog
Programs for people who own the numbers
Every offering is grounded in Marketing Attribution for Apps — no generic digital marketing filler.
Install Path Sketching
Whiteboard every plausible path to first open — paid social, search, store features, influencers, and referral loops — before instrumentation begins.
Ideal when your team argues about “what counts as organic.”
Partner Readouts that Stick
Build shared language with agencies and media partners so multi-touch charts become decisions, not slide decoration.
Includes critique of anonymized Thai marketplace case packets.
Event Taxonomy Rescue
Rename, prune, and document app events so attribution models stop inheriting chaos from product releases.